PBR is not just any beer—so you would expect the history to be a bit unusual, and it is. Pabst was originally called "Select," but people started asking for that "Blue Ribbon" beer in 1882 when we started tying silk ribbons to the bottles. We officially added the words "Blue Ribbon" to the bottle in 1895. Today, this classic American brew has been adopted by a whole new generation of PBR drinkers. Currently, PBR is one of the fastest growing domestic beer brands. When you're this good, quality always comes through—PBR ME ASAP!